Matilda Djerf is a Swedish fashion model, blogger and fashion influencer on Instagram. Djerf Avenue is a Swedish ready-to-wear and an off seasonal brand created by Matilda Djerf. So many pieces of collection acquire sustainability property. Ethically produced and manufactured in Portugal specified by the profile of Djerf Avenue.
The Djerf Avenue was created by Matilda Djerf and some of her close friends in 2019. She is the founder, designer and Creative Director of Djerf Avenue. Rasmus Johansson is the Chief Executive Officer and Cofounder of Djerf Avenue. Apart from this both Matilda Djerf and Rasmus Johansson share a long time relationship and both came up with the idea of forging the brand Djerf Avenue.
Fashion trends are something that changes from time to time. Sometimes they change, they evolve, they adapt but they can never go extinct. One or other way every fashion trend or style has an opportunity to make its comeback. This decade is catching a flow of vintage, chic clothing just like back in 80s and 90s. The vintage and chic basics never fail to impress anyone.
This Swedish ready-to-wear brand the Djerf Avenue wants its customers to feel free in their own skin let alone in its clothes. ‘Djerf Avenue’ name came to Matilda Djerf and her friends when they were having breakfast in a neighbourhood of Los Angeles, California.
Djerf Avenue exists in different world, different dimension, they care for their timeless pieces. And let’s be honest creating apparels by maintaining every moral background, giving it a classic, long lasting look. And in addition to sustainability for ecologically balanced environment is something we all trust in.
The influencer explains why she particularly chose Portugal as their manufacturing hub. The Portuguese factories follow European laws and policies regarding labour relation practices. Portugal is also known for high quality standards and workmanship, putting forward working conditions and premium fabrics.
For the sustainability aspect it is their first priority to make garments which are durable and easily maintained. Use of only organic cotton instead of polyester. The packing of garments is not done in plastic bags but in 100% recycled materials. From tank tops to breezy shirts and from all sizes jeans to blazers Djerf Avenue offers every statement piece of your clothing.
Published By : Ankit Singh
Edited By : Khushi Thakur
