Ranveer Singh, a prominent figure in the entertainment industry, has joined hands with Britannia NutriChoice to introduce an exciting and motivating advertising campaign known as #FeelTheFit. This innovative campaign, carefully crafted by Lowe Lintas Bangalore, perfectly aligns with Britannia NutriChoice’s mission of promoting healthy choices and aims to emphasize the profound impact of small steps taken towards adopting a healthier lifestyle.
The heart of this campaign lies in two captivating short films, both featuring Ranveer Singh as the embodiment of the ‘fit waali’ feeling—an emotional state that individuals experience after making a mindful choice, such as opting for NutriChoice as their preferred snack. These TV commercials convey a powerful message: that even a single wise decision can lead to a significantly positive self-perception.
Amit Doshi, Chief Marketing Officer at Britannia Industries, provided insight into the essence of the campaign, stating, “In today’s world, fitness goes beyond mere physical appearance and becomes a state of mind. With this perspective, we have introduced the #FeelTheFit campaign to celebrate both major milestones and minor efforts that individuals undertake on their wellness journey—whether it entails hitting the gym or making conscious dietary selections. The campaign seeks to inspire consumers to consistently make wholesome choices, regardless of their scale.”
Ranveer Singh, the charismatic face of the campaign, echoed his enthusiasm, saying, “I am tremendously thrilled to be associated with the Britannia NutriChoice family. Collaborating with a pioneering and iconic brand like Britannia NutriChoice, which empowers consumers to embark on a path towards enhanced living, perfectly aligns with my personal beliefs. The journey to fitness can be embarked upon through various routes, and any choice that propels us toward this objective is a commendable one. I’m delighted to be a part of the #FeelTheFit campaign, which aims to encourage consumers to make prudent choices that foster a sense of inner well-being.”
Arpan Bhattacharyya, the Executive Director and Head of Creative at Lowe Lintas, Bangalore, delved into the campaign’s conception, explaining, “Most fitness-related advertisements tend to spotlight the ultimate outcome. We, on the other hand, wanted to highlight the inception. Whether it’s the first meal of a balanced diet or the initial day of a workout regimen, every fitness journey commences with a modest choice. Making that choice instantaneously elevates our sense of well-being and fitness. This is the sentiment we wanted to celebrate through this campaign, as a fitness journey that commences on the right note is already half-accomplished.”
At its core, the #FeelTheFit campaign is designed to empower individuals to sustain their holistic health and wellness journey. It acknowledges that every endeavor, regardless of its magnitude, represents a step in the right direction. In an effort to recalibrate the narrative, the campaign shifts the focus from solely fixating on the ultimate goal to emphasizing the positive sentiment associated with making prudent choices every step of the way.
In conclusion, the collaboration between Ranveer Singh and Britannia NutriChoice has yielded an inspiring campaign that resonates with individuals striving for self-improvement. By spotlighting the significance of every individual choice and effort made to enhance one’s fitness and well-being, the #FeelTheFit campaign serves as a motivating force for individuals to embark on their journey towards better living. In a world where wellness is a state of mind and every small step counts, this campaign effectively communicates the message that feeling fit starts with making the right choices, no matter how humble they may seem. As Ranveer Singh aptly puts it, “Any choice that leads towards that goal is a good choice.” This campaign embodies the spirit of empowerment, reminding us that the pursuit of well-being is a continuous journey, and every decision matters.
