Rihanna has decided to resign as the CEO of her lingerie brand Savage X Fenty, to embrace the executive chair role for devoting more attention to the company.
Rihanna’s renowned lingerie brand, Savage X Fenty, has appointed Hillary Super as its fresh CEO. Hillary Super, a seasoned executive with a background in prominent apparel companies including Guess, American Eagle, and Gap, has assumed the role of CEO for Rihanna’s esteemed lingerie brand.
Savage X Fenty, empowered by Rihanna’s undeniable star power, enjoys an extraordinary level of visibility that sets it apart from most emerging apparel companies. Over the years, the brand’s fashion shows have attracted numerous notable celebrity attendees, including Demi Moore, Bella Hadid, and even Johnny Depp, whose appearance generated controversy and backlash.
Savage X Fenty has gained widespread recognition for its dedication to inclusivity, frequently honoring and featuring plus-size and LGBTQ+ models. Since its launch five years ago, the lingerie brand has been committed to catering to a diverse range of body sizes, offering an expansive selection of bras spanning from 30A to 46DDD, as well as underwear available in sizes ranging from XS to 4X.
Reasons for Rihanna’s exit as the CEO
Rihanna’s company is undergoing a leadership transition coinciding with her pregnancy and the anticipation of her second child. During her mesmerizing halftime performance at the 2024 Super Bowl, Rihanna delighted fans by caressing her stomach, revealing a noticeable baby bump. She later confirmed the news of her pregnancy to NBC News.
With the appointment of Super as CEO, Savage X Fenty anticipates accelerating its growth objectives and bolstering its standing within the financial realm. Recent reports revealed that the company secured $125 million in funding last year, totaling its investments to $310 million. Additionally, there were indications that Savage X Fenty was collaborating with banks to prepare for a potential initial public offering with a valuation of $3 billion.
This remarkable success has contributed significantly to Rihanna’s personal net worth, estimated by Forbes at $1.7 billion, solidifying her position as the second-wealthiest female entertainer, surpassed only by Oprah Winfrey.
Rihanna’s epic relinquishment
The brand has not only collaborated on four television shows in partnership with Amazon Prime Video but also offers a unique shopping experience by enabling viewers to purchase the showcased products directly from the videos.
Furthermore, Savage X Fenty made a sensational entrance with a football-themed collection just before Rihanna’s captivating halftime performance at Super Bowl LVII in February. This electrifying event captivated a staggering audience of 118.7 million viewers in the United States, surpassing Katy Perry’s 2015 performance and securing the record for the largest audience ever.
Rihanna, alongside a consortium of investors including luxury goods powerhouse LVMH and Jay-Z’s Marcy Venture Partners, holds co-ownership of Savage X Fenty, marking its fifth anniversary in May. In addition to its thriving online store, the company has established physical retail presence in notable cities such as Las Vegas, Houston, Los Angeles, Atlanta, Philadelphia, Garden City (NY), and Arlington (VA).
