In entertainment, no country stood out as much as South Korea in recent days. Going on par with top entertainment industries globally, the South Korean entertainment industry managed to become the ultimate competitor.
When COVID-19 hit, everyone was expected to rethink their life, and the one escape that everyone leaned on to stay sane was ‘entertainment’. Through their screens, people could try and still connect to the world beyond the confines of their homes.
Now, in the arena of entertainment, no country stood out as much as South Korea. Going leg to leg with top entertainment industries globally, South Korean entertainment managed to become the ultimate competitor with their highly popular Korean dramas, Korean pop music and their ultimate fashion presence.
Engaging Korean dramas
Well known for their captivating storylines and intense plot twists, Korean dramas have become the go-to for many nowadays.
Addictive and relatable as they are, k drama has gained popularity across the globe for its engaging storylines, high production value, and harmonising soundtracks, using which it has managed to earn a mass appeal in a concise amount of time.
With just 10 to 14 episodes in length, most Kdramas are more accessible to binge and cover every genre from sci-fi and romance to horror and period pieces and everything in between.
Also, the skilful storytelling techniques with which K-dramas tackle social issues, mental health, personal struggles, and universal themes like love, honour, family and friendship stand for thoughtful content which can be easily viewed by any generation.
Korean pop culture domination
Proving that music has no language, the Korean pop culture, also known as Kpop, has by far managed to bring people around the world closer and has in its own way become an advocate to eradicate growing racism in the post covid era.
It all started when the kpop sensation Psy’s “Gangnam Style”, whose song became the most-watched YouTube video back then, fast forward a few years and today, anyone and everyone has come across the Korean pop sensations BTS or blackpink on the internet.
Using intrinsic sets, graphics, and fashion-forward costumes, South Korean pop culture has managed to take over the world entirely and shattered one record after another previously set by the likes of The Beatles and Elvis.
Korean artists like Lisa Manoban and BTS have managed to spend consecutive weeks on the billboard top 100, making them the first-ever Asian acts to do so. This growing juggernaut in the music industry has, with its influence, managed to spread awareness and inclusivity on global platforms like the UN, making them the music people want to listen to!
Luxury fashion moment
Apart from the eye-catchy visuals and irresistible music, Korea and its globally acceptable culture have opened gates for a luxury fashion movement that has everyone, from designers to brands, talking.
The whirlwind success of Korean actors and music artists in the entertainment industry coincides highly with their style portfolio. Their promotions and performances have become sought after opportunities for brands to showcase their multitude of designer collections.
Kpop artists are no strangers to fashion campaigns either; every member of bands like BTS or blackpink are individual representatives or ambassadors of top fashion houses like Louis Vuitton, Celine, Dior, Chanel, YSL, Tiffany and co etc.
With growing social media and online platforms, even fans aspire to imitate their favourite K-pop stars. They actively buy or seek inspiration from the exact pieces that the artist wears, and brands are wise to capitalise on this trend.