On the day of Dhanteras, Maruti Suzuki India sold around 13,000 units.
Maruti Suzuki India, the country’s largest carmaker, claimed that it sold roughly 13,000 vehicles on Dhanteras Day, down from 14,000 last year due to supply problems caused by a chip shortage. In contrast, Tata Motors reported its sales increased by 94%.
The Automobile Dealers Association of India (FADA) on Tuesday described the current festive season as the worst in a decade for its retail partners across the country, citing a chip shortage that impacted passenger vehicle supplies, resulting in a massive lack of vehicles in the SUV, compact – SUV, and luxury segments.
“There has been a lot of interest and bookings. We made every effort to supply as many automobiles as we could. However, due to supply restrictions, we ended the year with a slightly lower volume than the previous year, about 13,000 units “Shashank Srivastava, Maruti Suzuki India’s Senior Executive Director (Marketing & Sales), said PTI.
On the other side, Tata Motors, India’s largest automaker, had a lovely day on Dhanteras on Tuesday.
“Due to tremendous demand for our ‘New Forever’ collection, which includes the newly introduced Punch and the EVs, our deliveries virtually quadrupled on the auspicious day of Dhanteras compared to the previous year.
Our deliveries increased by 94% across India, “Shailesh Chandra, President of Tata Motors’ Passenger Vehicles Business Unit, stated. He did not, however, provide the specific sales figure for the day.
About Tata Motors Limited:
Tata Motors Limited which is part of the Tata Group is an Indian multinational automobile manufacturing corporation located in Mumbai, India. The firm produces passenger vehicles, trucks, vans, coaches, buses, luxury automobiles, sports cars, and construction equipment.
The firm, formerly known as Tata Engineering and Locomotive Company (TELCO), was formed in 1945 as a locomotive maker. In 1954, the business collaborated with Daimler-Benz AG to produce its first commercial car, discontinued in the year 1969.
Tata Motors ventured into the passenger car market with the TataMobile in 1988, followed by the Tata Sierra in 1991, becoming the first Indian firm to build a competitive indigenous automobile.
Tata introduced the Indica, India’s first entirely indigenous passenger automobile, and the Tata Nano, the world’s most cheap car, in 2008. Tata Motors bought Daewoo Commercial Vehicles Company, a South Korean truck manufacturer, in 2004 and Jaguar Land Rover from Ford in 2008.
Jaguar Land Rover (the creator of Jaguar and Land Rover automobiles) and Tata Daewoo, a South Korean commercial vehicle manufacturer, are Tata Motors’ major businesses.
Tata Motors has a joint venture with Hitachi that makes construction equipment, as well as a joint venture with Fiat Chrysler that produces automotive components and Fiat Chrysler and Tata branded automobiles.
TPG, a private equity investor, invested $1 billion in Tata Motors’ electric car division on October 12, 2021.
“This year’s holiday season has been particularly memorable, with the business experiencing a 40% increase in sales.
We are ecstatic with the response to our e-commerce platform, which has contributed 25% of our total sales over the holiday season “Ashutosh Pandey, Managing Director and CEO of Mahindra First Choice Wheels, said in a release.
“We are certain that this demand will continue to spike through the end of the financial year,” he said of the prognosis. “We look forward to assisting consumers in finding their automobiles through our strong online and offline channels.”
MG Motor India announced that over 500 units of their mid-sized SUV Astor were delivered to consumers on this auspicious day.
This is especially noteworthy given the severe shortage of chips, according to MG Motor India, which added that it was doing “is utmost to increase availability to reach its initial target of 4,000-5,000 deliveries by December-end 2021.”
The Federation of Automobile Dealers Associations (FADA), which represents over 15,000 auto dealers with over 26,500 locations across the country, stated on Tuesday that the chip shortage is affecting passenger car sales.
“This is the worst festive season which Indian Auto Retail has seen in the last decade. Chip shortage is impacting supplies in PV creating a huge shortage of vehicles in SUV, compact – SUV and luxury segment,” FADA President Vinkesh Gulati had said.