Estée Lauder, Dolce & Gabbana, Forever 21, and other brands are taking part in Decentraland’s Metaverse Fashion Week.
Highlights
- From March 24-28, the first-of-its-kind Metaverse Fashion Week will offer shows and digital experiences for four days.
- The Metaverse Fashion Week is held on Decentraland, a virtual platform where attendees’ 3D avatars may explore plots of ‘land’ to buy.
- Decentraland is based on the Ethereum blockchain and runs on the MANA cryptocurrency.
Decentraland has started Metaverse Fashion Week, a group of high-end designers and wearables vendors who sell non-fungible token (NFT) collections in the blockchain-based virtual world. The week-long fashion show, which started on March 24, features several well-known fashion labels such as Forever 21, DKNY, Estee Lauder, Jonathan Simkhai, Mowalola, Collina Strada, and others.
- Both luxury and new fashion firms have set up the shop in this virtual fashion exhibition. At the shops, users may purchase actual products that would get delivered in person and virtual objects in the form of non-fungible tokens (NFTs).
- Selfridges, a British department store, displayed its NFTs during the opening ceremony. These NFTs included new creative works and digital reconstructions of the first 12 “unwearable” outfits by “young Rabanne” from 1966.
- An Italian fashion designer, Giuseppe Zanotti, has been selling a limited edition of 1,000 NFTs of his “Cobra” line of shoes. Users may purchase them to put on their virtual avatars in the metaverse.
- Dolce & Gabbana, an Italian luxury fashion house, will be releasing a series of NFTs that will give consumers a sneak peek at their coming summer collection.
- Lanvin and Chanel, two well-known French fashion businesses, are showcasing digital films.
- Grimes is a Canadian music sensation who will partner with Ouroboros on a musical performance feature.
- Hogan, an Italian fashion designer, will throw a virtual ‘after party’ known as ‘Hogan-X.’ International artists such as Republique and Monnier Paris will collaborate for a special shop of wearable garments at this ‘after-party.’ This ‘after party’ will also feature Hogan’s ‘Untraditional’ footwear. NFTs will present the collections of Coach, Ester Manas, Wandler, and Braw Haus.
- According to Coinmarketcap information of 3:01 p.m., Decentraland (MANA) was trading at $2.63, up 0.49 percent.
How to attend
- To register for the event, go to Decentraland’s website. You may either log in with your digital wallet or as a guest.
- The site will then show the event’s entire schedule, which visitors may use to follow coordinates and discover different spaces.
- Attendees may claim a limited number of 10,000 Advanced Night Repair NFT wearables for free, which they can keep for as long as needed. To use the NFTs, they’ll need to open a Meta Mask crypto wallet or another Ethereum (ETH)-compatible crypto wallet.
Recently, Daler Mehndi, a well-known Indian musician, purchased virtual land named ‘Balle Balle Land’ on the Metaverse platform PartyNite. PartyNite is an Indian company, and ‘Balle Balle Land’ is the creation of Gamitronics, a gaming studio located in Hyderabad.
Published By: Apoorva Wakodikar
Edited By: Subbuthai Padma
