Ahead of the Zomato-Blinkit acquisition deal, Deepinder Goyal, founder of Zomato plans to change the management structure. The company is planning to have multiple CEOs and all the companies will be functioning under one name.
Zomato, the largest food delivery company in the country, is expanding. With its new acquisition of the quick grocery delivering company, it is planning to expand its operations. The company also has its other ventures running simultaneously. Currently, all these companies are handled by the board of Zomato and Deepinder Goyal is the Chief Executive Officer (CEO) for them.
Deepinder Goyal is the current founder and CEO of Zomato and is handling the main company, Blinkit is currently handled by Albinder Dhindsa, the co-founder and CEO of the company. As for the other companies, Vishal Kumar manages the non-profit initiative Feeding India and Mohit Gupta is in charge of Hyperpure.
Under the new management system proposed by Deepinder Goyal, each of the companies will have a separate CEO and all of them will act as peers for each other.
It will act as the parent company for all these operating giants. Goyal in his statement mentioned that Eternal will not just be a company but is a mission in itself.
Zomato
Founded in 2008 is one of the largest food delivery companies in the country. Its operations are widespread and are successfully planted. The company once started as a food delivery giant and is now expanding in all of the food industry. After acquiring the quick commerce company it has many investments in food tech startups.
Mukunda, a food robotics company, and Urbanpiper, a restaurant software company. The company also has investments in delivery companies like Shiprocket and other brands like Magicpin and Curefit. Overall the company’s investment portfolio has been expanded but also has the core of the food industry.
Blinkit
The quick commerce company known for 10-minute grocery delivery is now acquired by Zomato. It was formerly known as Grofers and focused only on grocery delivery now its key focus is faster service, within 10-minutes. It was acquired for $570million in an all-stock deal.
The company now plans to collaborate with the food delivery giant and provide better and more efficient services. This is one of the most trending deals of the year and is expected to drive new ways for the food industry.
Feeding India through Zomato
It is a non-profit initiative by the company and is running successfully. This initiative aims to make India hunger-free. It was founded in 2014 by two individuals Shrishti Jain and Ankit Kawatra. It was merged with Zomato in 2019 to increase its operations and spread the message across the country.
With the help of small kitchens, donors, and volunteers across the country they have been able to get closer to their goal.
Hyperpure
The company also has an operating company for the delivery of groceries, dairy, poultry, etc. This was founded in 2019 but did not gain attention. It is not much advertised by the company but this initiative is still in the strategizing phase.
With the acquisition of Blinkit, the company is expected to merge its operations for both of them and create a unique strategy for their functioning.
Hyperpure was also aimed at making grocery services available at the best quality for which the company claimed that the supply is directly from the farmers and for dairy, they are freshly extracted. The claim mentioned direct delivery from farmers and suppliers to the customers.
Apart from these 4 major companies, Zomato’s investments in others are also high. With the new management structure, the company is increasing its scope for growth as well as bringing new mindsets to the management. It is much appreciated by the stakeholders and everyone has their eyes on the company’s future.
