In a recent tweet, Tesla CEO Elon Musk expressed his “super app” plan for buying Twitter to make it an everything app for all. Creating “X” is a pre-planned thing for Elon Musk, as depicted by his tweet. His fascination with the letter “X” has been prominent, from calling his son to naming his creation of the company for buying Twitter, which is “X Holdings”.
Source: Reuters
Tesla CEO Elon Musk with his “Super App” thing
The concept of a “Super App” for Elon Musk is to work for everything like messaging, video chats, streaming, as well as payments for users around the globe. At the present time, apparently, Elon Musk morphs Twitter into “X”, which has been planned to be an “everything app”.
The Tesla CEO has conveyed his interest in making his own version of “Super App”, which is inspired by China’s WeChat. Purchasing Twitter leads to the correspondence that Elon Musk signed in the month of April, after dealing with a $44 billion purchase agreement through legal infighting. The letter “X” works as a penchant for Tesla’s CEO.
Elon Musk has been calling his son along with the name of singer Grimes. It is related to the real name, which is a group of letters as well as symbols, “X”. On the other hand, “X Holdings” is a company he launched in order to buy Twitter. Also, Elon Musk’s rocket company is called SpaceX, naturally.
Source: Reuters
Twitter, being a global company according to its goal to become an app for free speech for all, tends to catch up with its industry rivals. Elon Musk did not seem to be getting the demand for having another everything app or anything like a Super App. Although in the case of competition as well as consumer demand, the parent of Facebook; Meta, has set an example by trying to acquire the flagship platform for years.
It needs to be checked as they have permitted a kind of destination kind of for everything online, such as games, adding payments, shopping along with having dating features through the social networking chain.
This little success can be counted, whereas most of the revenue still transpired from advertising. Google, TikTok, Snapchat, and Uber, as well as others, have attempted the same thing, bandwagon jumping to be a “Super App”. But, no one has been able to set the benchmark for this concept of creating a “super app” that works fine for everyday demand for anything and everything. This occurrence is quite valid as consumers already have quite a few apps at their disposal intending to handle communication, shopping along with payments.
Ongoing debates and Elon Musk’s vision
The principal analyst at Insider Intelligence, Jasmine Enberg, commented on this idea of Elon Musk: “Old habits are hard to break, and people in the U.S. are used to using different apps for different activities,” Enberg also added that the configuration of super apps is likely sucking up huge personal each time they are used. This leads to a prominent negative impact on trusting any social platform.
When Elon Musk recently kicked off the final round of speculation, which is the same as reversing his attempts to escape from the deal, he declared his vision of acquiring Twitter. In Musk’s recent tweet, he said, “Buying Twitter is an accelerant to creating X, the everything app,” without giving any explanation.
In the U.S., not a single app can be considered ideal for everything, despite the huge efforts of tech companies. For an influential future, the vision of Elon Musk needs to be re-checked as it does not always work out as per expectation.
As a matter of fact, the consumer base of Twitter already has a tiny spectrum relating to the major competitors in social platforms. Facebook, Instagram, as well as TikTok, have passed the mark of 1 billion long ago, whereas Twitter has nearly 240 million to date in terms of daily users.
Juxtaposing Wechat’s success with Twitter’s future orientation
In comparison with the success of WeChat and its development, it needs to be understood that its expansion within China is too effective. Most people in China have never used any desktop systems. They seem to use mobile phones whenever they need to go online. This appears to be quite the opposite of Twitter’s intention to become a “super app” for the U.S. as well as for the global audience.
Source: Observer
WeChat is being operated by the multinational conglomerate tech giant, Tencent Holdings Ltd., which has made the app usable as a one-stop shop, including payments as well as other services. Further now, it has offered to compete in the entertainment industry too.
During the time of the pandemic also, WeChat has worked as a health platform with code apps aimed to spread awareness and prevent the spread of the coronavirus. This app has added the feature of video calls along with other messaging facilities. In China, government agencies have been using WeChat for public health and traffic announcements. The payment function of this app has gained enormous usage by its consumers and seems to be used in coffee shops, museums, and in places of businesses refusing cash also.
