Bollywood superstar Shah Rukh Khan’s son, Aryan Khan, has launched a new luxury clothing brand called “D’yavol” in Mumbai, India. The brand features high-end, timeless collections with a focus on premium quality fabrics and attention to detail.
Aryan Khan, the son of Bollywood superstar Shah Rukh Khan, has recently announced the launch of his new luxury clothing brand, “D’yavol”. The brand’s name translates to “The Devil” in Russian, and it is set to offer a range of high-end clothing for men and women.
The launch of D’yavol has been highly anticipated, as Aryan Khan is known for his impeccable sense of style and fashion. With his new venture, he aims to provide a unique and luxurious fashion experience to his customers.
D’yavol offers high-end clothing for men and women
D’yavol’s collections feature a mix of classic and contemporary designs, with a focus on premium quality fabrics and attention to detail. The brand’s clothing is designed to be timeless, with a focus on understated elegance and sophistication.
The brand’s menswear collection features tailored suits, jackets, trousers, and shirts in classic designs and neutral colors, perfect for formal occasions. The womenswear collection features elegant dresses, skirts, and blouses in luxurious fabrics, with intricate detailing and flattering silhouettes.
Prices range from INR 20,000 to INR 1,00,000
The prices of D’yavol’s clothing range from INR 20,000 to INR 1,00,000, making it a high-end luxury brand. The brand’s focus on premium quality fabrics and attention to detail justifies the premium pricing of its collections.
Speaking about his new venture, Aryan Khan said, “I am excited to launch D’yavol and offer my customers a unique and luxurious fashion experience. Our collections are designed to be timeless, with a focus on premium quality fabrics and attention to detail.”
He also added, “Our brand philosophy is to create clothing that is not just stylish, but also comfortable and versatile. We want our customers to feel confident and elegant in our clothing.”
Diet Sabya Criticizes D’yavol’s Pricing Range
The popular fashion watchdog Instagram account, Diet Sabya, recently shared their thoughts on the pricing range of the newly launched luxury clothing brand, D’yavol. Taking to their Instagram Stories, the account shared a screenshot from the brand’s store that revealed the exorbitant pricing of its items. For instance, a plain white T-shirt with a printed design was priced at a staggering ₹24,400, while a black hoodie was priced at ₹45,500. Additionally, one jacket in the store was priced at over ₹2 lakhs.
Expressing their surprise and shock at the pricing range, Diet Sabya’s caption read, “What is going on? Who the f**k has done costing for this just want to have a word.” The account, which is known for calling out plagiarism and copycats in the fashion industry, seemed to be taken aback by the high prices of D’yavol’s clothing items.
While luxury brands are known for their high prices, D’yavol’s pricing range has raised eyebrows and sparked conversations online. Many people have taken to social media to express their opinions, with some praising the brand for its focus on premium quality and attention to detail, while others have criticized the pricing range as excessive and elitist.
Despite the mixed reactions to the pricing range, Aryan Khan’s D’yavol’s focus on luxury and premium quality seems to be resonating with its target audience. The brand’s collections have been well-received by fashion enthusiasts, with many praising the brand’s designs and attention to detail.
Only time will tell whether D’yavol’s high prices will prove to be a successful strategy in the Indian luxury fashion industry. For now, the brand seems to be making waves with its unique take on luxury fashion, and it remains to be seen how it will fare in the highly competitive world of fashion.
