Meta updated privacy policies again ?
Meta is making changes, yet again, to how the privacy policy as well as the terms of service is presented to users. This will include social media platforms such as Face book as well as Instagram. The revised privacy policy as well as an updated Privacy Center, Meta said, has been developed after feedback from users. Meta insists that the updated policy doesn’t give the tech giant any additional rights over user data, which is indicative that no new elements, including data collection or data sharing, have been added to the policy and terms of use this time around.
Simplified for users
The redesign does not change any of the social network’s existing data collection and sharing practices, Meta added. The new privacy policy will be linked to the privacy center where users can learn about the company’s privacy practices across apps and technologies. Meta said it will keep adding guides and controls to the privacy center in the coming months.
Meta has also updated its Terms of Service to make it easier for users to understand how the community guidelines work so they are better informed about the practices that can lead to termination or suspension of their accounts. In addition to the redesign, Meta has also released two new controls that will be available right away.
The audience control will make it easier for users to choose specific audiences who can see their posts. The ad management control will allow users to set preferences that reflect the interest-based targeting categories for advertisers. Meta said it will start sending notifications on Facebook, Instagram, and Messenger to ensure users are aware of the update, which will come into effect from July 26. The update will apply to Facebook, Instagram, and Messenger apps. It won’t apply on the company’s other platforms such as WhatsApp, Workplace, Messenger Kids, or Quest devices as they have their separate privacy policies.
Meta to regain trust?
Meta has had a tough time of late, particularly with a trust deficit that has stemmed from what was at one point, absolutely opaque data collection policies for tracking and serving targeted advertising to users. This isn’t the first time Meta has updated the design of the privacy policy to make it clearer. In 2018, Facebook updated it to make its terms and data policy clearer to users.
Making privacy policy pages “concise, transparent, intelligible, and easily accessible” for the benefit of social media users has been one of the key mandates of the European Union’s General Data Protection Regulation (GDPR). However, India’s proposed data protection bill doesn’t specifically ask for it.
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- Meta reveals new updates
- Updated privacy policies by Meta
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