In the modern world, the Internet has opened a gate to a wide variety of business opportunities, where digital merchandising has become a key asset for the sale of goods. It ensures that customers see the most relevant products, in the foremost way possible, according to their requirements.
Online merchandising or Digital merchandising is more important than ever due to increasing regard for online shopping, and it’s nowhere going to stop. In 2021, retail e-commerce sales amounted to approximately 4.9 trillion U.S. dollars worldwide. This figure is forecast to grow by 50 per cent over the next four years, reaching about 7.4 trillion dollars by 2025.
In this blog, we will talk about why online merchandising matters more than ever and how it can drive sales of goods.
Table Of Contents:
- What Is Digital Merchandising?
- Why Is Digital Merchandising Important?
- Advantages Of Digital Merchandising
- Digital Merchandising Strategies To Drive Sales
- Conclusion.
What Is Digital Merchandising?
Digital merchandising, also known as e-commerce or online merchandising, involves all promotional activities to sell a product online. It can include everything from site performance and digital product display to digital marketing and email marketing initiatives.
Why Is Digital Marketing Important?
Worldwide, the average person spends around 6 hours and 57 minutes looking at a screen each day for internet-related motion, which gives an enormous advantage for retailers: the more screen time, the more engagement towards the product. Also, around 70 per cent of people shop online regularly. It only encourages you to improve your digital merchandising behaviour and make the best out of this. It also provides you with an option to engage your customers and guide them toward making a purchase. Once a shopper is stuck on a product page, you can keep them interested by offering discounts or creating a sense of exigency.
Advantages Of Digital Merchandising
- Easy to reach the target audience: Thanks to social media and internet adaptability to analyse customers’ behaviour, it has become effortless to offer your products to desired audiences.
- Easy access around the globe: Due to the entrance of the Internet around the world, it has become relatively easy for consumers to access anything, even from the other side of the world.
- Better control over product display: Digital merchandising allows you to control the user experience. It lets you present a product according to a customer’s requirements.
- Mammoth range of products: It allows you to offer a vast range of products without any hassle, just in the palm of your hands.
- Minimal operational cost: Unlike traditional merchandising, it takes less expenditure because it doesn’t require regular expenses. There is only an initial expense and minimal operating cost, which enhances the chance of cost-effective products.
Digital Merchandising Strategies To Drive Sales
Home page merchandising
Your homepage is one of the most crucial aspects of digital merchandising. It requires special heed as it will decide the customer response. Also, it represents your story, your idea, and your values. So, make sure that they like your narrative. Your homepage will be the key to your customers.
Collect customer data
Collecting customer data will help you to understand the nature of shoppers’ behaviour, demands and requirements. Google Analytics and your e-commerce platform reporting can monitor traffic and provide valuable information regarding your shoppers.
Provide product review and customer feedback
Providing product reviews and customer feedback helps to state your authenticity of doing business. Hence, it can be trusted and make your shoppers feel heard.
Display a wide range of products
The more products you list for your shoppers, the more likely you will sell them. In digital merchandising, you have the benefit of showing a wide range of products due to its no human labour involvement. Use this strategy to gain your shoppers’ attention and lead them to make a purchase.
Maximise your search tool potential
The search tool is one of the most effective weapons for online merchandising. Maximise your search tool’s potential to understand your shoppers’ requirements. E-commerce shoppers don’t have the privilege of asking someone to lead them toward their desired products. Make your search tool to do this job.
Conclusion
In today’s age of technology, merchandising has become a necessity. It helps offer its customers the products that their shopper expects to buy. So, with the advancement of technology, it’s crucial to keep up with contemporary situations, and digital merchandising is one of the best ways for retailers to sell their goods. Also, because of the high-paced lifestyle of the modern world, it’s nearly difficult for shoppers to visit offline retail stores. So, it’s high time to shift towards digital merchandising.
