Apple is all geared up to open its first retail store in Mumbai. Currently, it has retail stores in almost all the major global cities, with the numbers counting up to 500. The cities are Tokyo, London, and Dubai, and the list ends at 500.
image source: The Indian Express
The company plans to focus on its expansion policy to maintain its exclusive image of producing high-quality tech products within the company. A California-based company shared a picture on Wednesday that clearly shows the barricades of the retail store about to be inaugurated in Mumbai.
The sources say that the store is to be inaugurated inside the Jio Mall in Mumbai, owned by Mukesh Ambani. There is news floating in the market that Apple is to open another retail store in the coming days in Delhi. The decision by Apple to expand in India is because they have seen a rapid consumption of their products, especially in two-tier cities like Delhi and Mumbai.
The company plans to redesign the various stores that are opening in India and make them look and feel like an Apple town square. The source says that iPhone stores and campuses have an image of a canopy of trees in their office campus, which is said to be the signature style of Apple stores and campuses.
The company has an image for hosting very famous events in which they have “video walls,“ which are said to be interactive sessions and are the trademark of how Apple introduces their new products.
The retail stores have a line-up of Apple products; these minute details are the signature style of stores. The news that Apple retail stores will be open in Mumbai has been a cause of concern for the other stock retailers, as they are now worried about losing their sales.
Why a Store product only?
Consumers prefer to buy products from a Store only because of the experience they get to feel. The reason is that Apple hires retail store people who have good knowledge about their various products, like their iPhone, Macbook, iPad, etc. The members of the Store help the customers by first understanding their needs and accordingly suggesting products.
It is for these reasons that retail stores and their members provide an experience that the other retail stores that sell singularly stocked products like the iPhone or Macbook are now worried about.
They are concerned about the fact that now their major customers, who give them major sales through products only, would easily drift away towards Apple stores as they have better and more knowledgeable salespeople. This is now a major concern for smaller retailers.
In the past few years, It has been seen to have potential growth in its product sales in India as well. This is the reason why they have decided to open a retail store in India as well, which seems to now have been a matter of concern for the smaller retailers as their major chunk of revenue is generated through Apple product sales only.
Nevertheless, It has decided to focus on the expansion of its retail store line in India as well, and iPhone users are now excited about the exclusive Apple Store experience.
