Author: Thirumurugan

The technologies used for communication are being updated and made better after each decade .There are various causes which demand for the updation of these technologies and one of the most important causes is the Information Security. Nowadays even the common man demands privacy while using any channel for his communication, then imagine a field where the security of information plays a crucial role such as defense, high fund transactions, and the government’s plan of action. As things become more digitized and usage of the internet increases, the requirement of data and information security also increases. SYSTEMS AT PRESENT: At…

In the recent years Paytm has faced huge decline in their market shares in the field of UPI, on the other hand PhonePe has grown to hold 47% of UPI market share. While the competitors of Paytm was showing significant growth the company had been secretly concentrating on its customer retainment through a great business strategy. The strategy was executed so fast that it has reached the huge volume of customers before its competitor could even find out the significance of the actions. The key concept behind its strategy as follows: CUSTOMER RETAINMENT: There are three major divisions for the…

The demand for EVs has increased enormously in recent years which in turn denotes the demand for lithium-ion batteries which are considered to be the best battery technology by huge Automakers like Tesla. Due to their high efficiency and lightweight, Lithium-ion batteries are dominating the field of EVs making it hard to replace with Lead-Acid or Nickel Cadmium batteries. Though Lithium-ion technology is the clear market dominator the tech giants are rigorously researching to replace it with better technology. In that list of better Sodium-ion batteries are of higher interest due to key factors as follows: ENVIRONMENTAL IMPACT: Li is…

Recently the Ministry of Mines has officially announced that they have found nearly 5.9 million tons of lithium deposits in Jammu Kashmir through a Geological Survey. This could pave the way to kickstart the EV (Electric Vehicle) Battery productions in India. It is also creating too much hype and over expectations that India could dominate China in EV battery production but the reality is China is dominating the EV battery industry for a decade and would continue to show its dominance. On the other hand India has various challenges to make use of the lithium reserves it has. WHY LITHIUM IS…

Modern day outfits are mostly made of polyester fabrics which are not environmentally sustainable since they are derived from petroleum and Polyethylene Terephthalate(PET) are the most common type of plastic which accounts for 82 million metric tons of plastic waste. The textile industry has been considered an evergreen industry for decades. It is surprising to know that the textile industry can solve the above mentioned problems by Ecoline clothing which is the process of manufacturing clothes with Polyesters which are recycled from PET and those recycled Polyesters are known as rPET. PM WEARS rPET FABRIC: When Indian Oil Corporation (IOCL) was…

Adani ports became the largest private port operator with over 13 ports and terminals across the coastline of the country. It has shown a 65% increase in profit within a short period of time proving its legacy in the field of the logistics business. In recent years Adani ports started attracting various global customers and thus became the great competitor of the Indian government Ports. The factors that lead to the mind-blowing growth of Adani ports include: INTEGRATED LOGISTICS The government ports consume a large amount of time to plan and execute the logistic service due to the involvement of…

Zerodha is a stock market mediator(broker) company which is powered by its excellent software application. Zerodha has become the widespread spoken topic in the field of business due to fact that it had overcome the market giants in terms of profit per employee (ppe); ZERODHA-₹72 Crores ppe HDFC-₹1.22 Crores ppe TCS-₹8.9 Lakhs ppe This statistics makes sure that the company gained huge faith from its users and showed great difference from its competitors. ELIMINATION OF WORTHLESS: Zerodha was clear that customers who need to make their trading efficient and simple won’t demand for any cheap discounts and they only demand…