Priests of the Ujjain Mahakal Temple demanded the food-delivery firm withdraw its ad, saying it offends Hindus.
HIGHLIGHTS –
- Hrithik Roshan’s latest Zomato ad hurts the religious sentiments of Hindus.
- Priests of the Mahakal temple say that their thali is not something that can just be bought.
- They demand the ad be stopped and demand an apology.
Hrithik Roshan’s latest Zomato ad has been the talk around the city lately and has given birth to controversies.
People are full-fledged supporting the ‘boycott Zomato’ campaign.
His ad is titled ‘Mann kiya, Zomato kiya.’
He is sitting in a closed van with a couple of soldiers with guns in their hands when they hear somebody shaking the gates of their van. Assuming it may be the enemies, they raise their guns and point them at the gate.
When the gate opens. A Zomato-delivery guy is seen standing there with a package in his hand. One soldier asks, “Who ordered this?”
To this, Hrithik informs that he is the one who ordered the food. He wanted to have a ‘thali’ in Ujjain so he ordered from Mahakal.
This offended the Mahakal priests. They said that their Prashad is served in a thali to only the devotees. It is not something that can be ordered via Zomato.
They believe that the ad has been given shape purposely to hurt the Hindi sentiments. The two priests, Mahesh, and Ashish said that Zomato should immediately withdraw the advertisement and tender an apology.
They say, “They have mocked our faith and beliefs. Any other religion would have burnt them down, but we are peaceful.”
‘Boycott Zomato’ started trending on Twitter. That is when the firm decided to clarify what its ad actually meant.
They said that the ‘thalis’ were to be ordered at the Mahakal Restaurant and not the Shree Mahakaleshwar Temple.
They also said that the Mahakal Restaurant is their high order volume restaurant partner in Ujjain, and the ‘thali’ is a recommended item on their menu.
They did not mean to offend any religion. It was a simple Pan-India campaign in which they identified top local restaurants and their top dishes, all depending upon the popularity of a dish in a country.
