We finally have the opportunity to excitedly report about a Hindi film’s pre-booking after many years. Pre-booking for Ayan Mukerji’s passion project, Brahmastra, starring Ranbir Kapoor and Alia Bhatt, is off to a great start at the box office.
The epic has sold about 27,000 seats at the three major chains, PVR, Inox, and Cinepolis, in less than 24 hours. Across the board, tickets are flying off the shelves, and IMAX shows are already filling up quickly.
The movie has a lot riding on it, and the early indications are encouraging because day 1 box office booking trends are looking incredible.
The pre-bookings are encouraging across the board, indicating a true-blue Indian film – be it in the metros or at limited places in smaller centres. Sample this – Cinepolis in Patna opened at noon today, and within 5 hours, the property has sold over 350 tickets and the owner is expecting 100 per ce in advance for the film at his property maximum by Monday night.
The movie is neck to neck with Sanju as far as booking at the national chain is concerned.
The audience has expressed enthusiasm and curiosity in viewing this spectacular on a large screen, and if the early reception to the advance is any indication, Brahmastra is ready to have a strong opening weekend on September 9.
The film has a chance to deliver a huge shock if the positive advance hype lasts through Thursday night. As of yesterday, industry hopes were in the 18 to 22 crore range.
It will be interesting to see by how much it surpasses the top 2 advance-heavy films, 83 and Bhool Bhulaiyaa 2, as the booking is undoubtedly the most for an unadulterated Hindi picture in these epidemic times. In the Hindi circuits, technological advancements are also superior to SS Rajamouli, which is evidence of the audience’s enthusiasm.
The key is to keep up the pace with bookings, and the initial reaction points to an encouraging opening shock for the entire nation. Even though it is still early, there are hopeful indicators, as Brahmastra can surpass the OVERALL FINAL advance booking of movies like Shamshera, Prithviraj, Raksha Bandhan, and even Laal Singh Chaddha by no later than Sunday midday.
Even though it is still early, there are glimmers of hope. Brahmastra has a chance to surpass the overall final booking of movies like Shamshera, Prithviraj, Raksha Bandhan, and even Laal Singh Chaddha by no later than Sunday noon. By Sunday night, it is anticipated that it will surpass the overall progress of Gangubai and Jug Jugg Jeeyo in major chains.
The biggest Hindi film opener in PES is Suriyavanshi at around Rs 26 crore, but are just advanced put so much pressure on the film, as anything above Rs 20 crore will be a good result to start with and then hope on the audience talk.
83 and Bhool Bhulaiyaa 2 just advanced approx 1.05 lakh and 1.03 lakh tickets at the major chains, and it remains to be seen when Brahmastra goes past this prestigious benchmark. To earn the audience’s love and keep them watching, the picture must now stand all by itself and give more on the content level, and the box is only advanced because they are just advanced on limited shows in the 3D version. Expected to begin on Monday or Tuesday, full-fledged reservations, including the 2D version, will be available.
