Levi’s unveils collaboration of its new collection featuring Deepika Padukone, stated as Levi’s X Deepika Padukone, which has new denim fits, layering basics and outwear designs.
Levi Strauss & Co. especially known for its blue denim jeans called Levi’s has announced a new collection with Indian Actress Deepika Padukone being its global brand ambassador.
The new collection is available from 8th October at Levi’s retail outlets, Levi. in and certain partner e-commerce platforms.Â
Padukone was named a worldwide brand ambassador for Levi’s earlier this year. She has since been in charge of the company’s campaign, which is centred on a brand-new line of Levi’s fashion fits.
This debut Levi’s x Deepika Padukone collaboration oozes freshness and confidence, rooted in Levi’s original style and updated with Padukone’s signature flair.
Padukone’s signature favourites such as athleisure, edgy fake leather pants, and oversized shirts are featured in the collection, which reimagines Levi’s classics through its range of jeans and denim.Â
Padukone stated, “With my first-ever collaboration with Levi’s, the goal was for it to be a true reflection of my particular style.” And I feel we’ve been successful in sticking to that idea”.Â
EXPANSION OF LEVI’S IN INDIA:Â
In 1994, Levi Strauss &Co (Levi’s), a leading international premium denimwear company, established a wholly-owned subsidiary in India called Levi’s Strauss India Ltd.
The classic Levi’s 501 Jeans, Levi’s Red Tab, and Levi’s Diva were all part of Levi’s collection in India. Among the Indian youth, Levi’s was regarded as the most reliable, stylish, and famous brand in the denim wear market.
At present, There are 1,500 Levi Strauss stores in India, including 400 exclusive stores and multi-brand outlets like Shoppers Stop and Lifestyle.Â
Varsity jackets, Co-Ord sweatsuits, crop tops, and bralettes will all be part of the collection. It also includes new on-trend 70’s-inspired high waist jeans and cut and sew wide-leg styles
As well as contemporary interpretations of Levi’s denim. Overall, the collection includes timeless pieces that will complement any wardrobe.Â
“We are absolutely thrilled that Deepika Padukone’s first collaboration as brand ambassador for Levi’s is so iconic yet personal.
The cooperation exemplifies the brand’s commitment to “genuine self-expression.” We chose to collaborate with Deepika because of her iconic style and consumer influence.
Her awareness of colours, fabrics, and silhouettes is one-of-a-kind and highly personalised. With this collaboration, we see the inclusion of newer fabrics, finishes and fits.
Stated the Levi SVP and MD, Sanjeev Mohanty he also further stated that, “Introducing athleisure pieces, faux leather pants, long varsity jackets, and even oversized shirts
Means for us to explore new textile regions while also connecting with a younger fashion consumer,”Â
The Levi’s x Deepika Padukone collaboration is designed ethically and sustainably, in keeping with Levi’s commitment to the environment.
60% of the collaborative line is sourced sustainably, and 100% of the line is ethically created. Featuring organic cotton, super-soft Tencel manufactured from wood pulp, cottoned hemp and denim produced
The brand’s waterless technology, the range allows consumers to make a statement, with sustainability at the forefront.Â
LEVI’S X DEEPIKA PADUKONE COLLECTION:Â
The collection has a wide range of Co-Ord retro inspire athleisure in style right now. It’s a little vintage with a touch of the contemporary Color blocked, Monotone, Athleisure clothes that complement each other, as well as everything else in your closet.
Faux Leather Pants are an edgy, always-on-trend wardrobe staple that can boost any appearance. Take the spotlight with a simple t-shirt or top. Faux leather pants with a wide leg are a timeless classic.Â
