Priyanka Chopra Jonas and Nick Jonas are going to invest in the luxury ski wear brand for the first time.
As we all know that Priyanka Chopra Jonas and Nick Jonas are a very popular couple. The couple does not have fame only in Bollywood but similarly in Hollywood as well. Priyanka Chopra Jonas and Nick Jonas are not only artists but also investors.
Currently, Nick Jonas and Priyanka Chopra Jonas have invested in a fashion company. The name of the company is Perfect Moment. This is a luxury ski brand company which is based in Europe. The company Perfect Moment designs technical and fashion forward garments or ski wear. It mainly includes snow jackets and ski pants. Perfect Moment’s founder Thierry Donard is a professional skier and filmmaker also and the company founded in the year 1984.
After that in the year 2011, it was acquired by private equity executive named Max Gottschalk with his wife Jane.The company does a D2C or direct-to-consumer business or sales which helps them in expanding to their brand. The business or the product selling process done through the company’s website. Rather than skiwear the company also started surfing gear.
Nick Jonas and Priyanka Chopra Jonas got to know about the brand and preferred the skiwear of this luxury brand. Not only Priyanka Chopra Jonas and Nick Jonas but there are many youngsters or the young consumers are attracted to these products of the Perfect Moment . Nick Jonas and Priyanka Chopra Jonas met Max Gottschalk in a social event which was in London. Then the couple decided to invest in the European luxury ski wear brand.
Everyone knows the fan following of the couple is really high and good. By combining the Instagram followers of both , they have more than 113 million followers. By taking the advantage of the same both Priyanka Chopra Jonas and Nick Jonas will do the advertising campaigns, designing capsule collections and highlighting Perfect Moment  on Instagram. Now the entertainment couple is going to be great investors as well.
