Musk, who is regarded as one of the richest men in the world, was formerly best known for his inventive efforts to launch rockets and create electric automobiles through the companies SpaceX and Tesla (TSLA). But that’s not all about the tycoon that Musk is, he recently declared his intentions regarding rebranding Twitter logo, that lil’ blue birdie we all are familiar with, and changing it to “X”.
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Earlier during the days of its inception, ‘Twitter’ was written in a slimy green colour as the initial Twitter logo. The logo, which was introduced in 2005, was used for about a year. In 2006, the word “Twitter” replaced the previous logo, and it debuted in the now-famous light blue hue. In 2010, the ‘Twitter’ logo was shown next to the well-known blue bird. The bluebird was adopted as Twitter’s official symbol in 2012 after the word was eliminated from the design.
Bye Bye Birdie: Hello X
Before rebranding Twitter, it lasted for almost 11 years before getting tossed out. However, since Musk acquired Twitter for $44 billion in October 2022, the business has seen a significant transformation. He tweeted at the time, “Buying Twitter is an accelerant to creating X, the everything app.”
As the owner of Twitter acknowledged in a tweet, the overall layout “probably changes later, certainly will be refined.” Linda Yaccarino, the CEO of Twitter, announced the decision on Monday by tweeting the image and stating, “X is here! Let’s do this.”
Early on Sunday morning, Musk shockingly revealed his plans. He tweeted that X.com now points to Twitter.com by the morning of Monday EST.
Why “X”?
Elon Musk, CEO of SpaceX and Tesla, has a longstanding obsession with the “X” logo, which would become “the everything app”. He has in the past drawn comparisons between his proposal of the Everything app and WeChat used in the Chinese mainland. The Chinese application lets its users combine well-known functions including texting, payments, public posts, a marketplace, and a place to form connections in a single location.
Musk allegedly said to Twitter employees in June 2017: “You practically live on WeChat in China. We’ll be successful if we can do that on Twitter.” The largest change to the network since Musk started his turbulent stint is the rebranding of Twitter.
The biggest microblogging network in the world has changed its branding, and in the next few days, the URL x.com will redirect to twitter.com. Elon Musk is also thinking about changing the platform’s default colour, which is now set to white, to black.
Impact Of Rebranding Twitter
Elon Musk, the owner of Twitter, has started the process of changing the company’s recognisable bird emblem to an X in a bold makeover.
The new business encounters difficulties as it gets started. According to Musk’s most recent disclosure, the platform’s 50% decline in advertising revenue and high debt loads continue to result in a negative cash flow.
We have to see what this rebranding will bring in the future, a stronger promise for tomorrow or just another failed transformation. More than a decade of familiarity with the blue birdie can leave its users in a state of confusion as to why such a change is necessary.
By placing the most frequently utilised services of the platform behind a money wall, Twitter has recently been encouraging more users to purchase blue subscriptions. The corporation might further improve the platform with this rebranding in order to encourage more people to jump on the subscription wave. Musk’s Twitter is up against Meta’s Thread, which has millions of users and operates a platform similar to Twitter.
