After a thriving reign at her acclaimed lingerie label, Savage x Fenty, Rihanna is glad to hand over the chair to Hillary Super.
Source: WWD
The Label
Savage x Fenty, the brainchild of the multi-talented artist and entrepreneur Rihanna, has revolutionised the lingerie industry since its launch in 2018. With inclusivity, Diversity and body positivity at its core, the label stays as a symbol of rebellion towards traditional stereotypes. With their fierce approach, the brand along with Rihanna as the north star has redefined the meaning of the words sexy and confident.
Source: WWD
At the heart of Savage x Fenty’s success lies its unwavering commitment to inclusivity. Recognizing that beauty comes in all shapes, sizes, and skin tones, and how an individual is the artist of their creation promotes self-love. Rihanna has ensured that her brand caters to a wide range of individuals. Savage x Fenty offers an extensive size range from XS to 3X, as well as a diverse selection of nude shades, allowing customers to find pieces that truly complement their unique bodies.
Beginning of a new Reign
Over the years the brand has attained several milestones under the reign of Rihanna with her net worth estimated to be around $ 1.4 billion as reported by Vogue.
Rihanna named Hillary Super, the former chief executive of the US fashion, home and beauty company Anthropologie Group, as the new CEO of her lingerie brand as the pop star takes a seat as the Executive chair.
Source: Business Insider
Rihanna expresses her joy and gratitude at the remarkable influence Savage X Fenty has had on the industry in the past five years. She sees this as just the start and plans to further grow and engage with consumers. Rihanna warmly welcomes Hillary Super as the new CEO, praising her strength and determination to elevate the business to greater heights.
As the brand paves new paths for itself, The new CEO of Savage x Fenty Hillary Super expressed her excitement about taking over the reins and climbing new heights. Hillary elaborated on how much she values and resonates with the brand’s commitment towards the notion of inclusivity and fearlessness.
Hillary Supernas the new CEO OF Savage x Fenty. Source: Vogue
Conclusion
Savage x Fenty has undoubtedly disrupted the lingerie industry with its unapologetic celebration of individuality, inclusivity, and empowerment. Through its commitment to diversity, body positivity, and high-quality products, the brand has created a powerful movement that extends far beyond fashion. This new era for the brand will only welcome new journeys and milestones for the brand.
