Sonu Sood: A Humanitarian in Action


Sonu Sood has launched his B2B travel tech platform Travel Union for rural entrepreneurs that will give access to flights, trains & hotels. nimmy mathew

Bollywood actor Sonu Sood turned to be a real-life hero since the onset of the pandemic. He emerged as the “Messiah of migrants” through his philanthropic works when the whole world shut down amidst the Covid-19 crisis.

 While the world was facing a deadly virus, the actor went out of the way to help the needy sections of society to the best of his capabilities.

He arranged transportation and provided financial assistance for lakhs of migrants and stranded students to help them reach their homes. Now, he is up with a new technology that benefits the rural population.

 Travel Union – A New Initiative

Sonu Sood launched ‘Travel Union’, a business-to-business travel technology platform for rural entrepreneurs to democratise travel services.

‘Travel Union’ also claims to be the country’s “first membership platform for rural travel agents to build a profitable business.”

The platform aims at serving the travel needs of rural customers across every block, district and gram panchayat in the country.

Also, it will give access to all trains operating in India through IRCTC, over 500 domestic flights and international flights, over 10,000 bus operators, and more than 10 lakh hotels to its members and customers.

Sonu Sood quotes that “Travel Union aims to create a close-knit community of travel agents as Travel Union Members, and pave new paths of self-employment and self-reliance opportunities for those joining the network.” 

Implementation of the Programme

Travel Union will be onboarding rural travel agents, small business owners and small enterprises

. The members will be given support and digital empowerment to build a leading travel business community in rural India with zero investment. There would be no recurring cost post the onboarding as well.

If a member prefers to buy an IRCTC agent ID, then this cost will also get refunded upon successful transactions over time, making their ID eventually accessible free of charge.

The Travel Union aims to bridge the gap at the rural level as the travel sector is mainly unorganised in tier-2 towns and villages.

Travel Union is currently available in Hindi and English languages and will also be launched in 11 other Indian languages. Provision of Domestic and International holiday and travel packages offer visas, and forex and travel and luggage accessories.

Reminiscing Deeds

He stood up as the messiah to people, from providing meals and homes to migrant workers to jobs via Pravaasi Rojgar.

Accommodations for the migrants in his Juhu hotel; providing phones, tablets and other things for the education of underprivileged children.

Standing up with the protests for the postponement of NEET exams and offering travel help for the needy, launching toll-free helpline numbers were some of his notable works as well. 

Awards Recognising His Efforts 

Actor Sonu Sood hailed as a hero on social media for his philanthropic efforts, was honoured in September 2020 with the prestigious ‘SDG Special Humanitarian Action Award by the United Nations Development Programme (UNDP) for his humanitarian aid works during the Covid-19 pandemic.

The reel-life villain is on his toes with his philanthropic works amidst the pandemic, making people address him as an Actor, humanitarian and noble hero.

Nimmy Mathew
Nimmy Mathew
An undergraduate BTech student obsessed with the world of journalism and content writing. Avid reader and researcher. Has a knack for writing content that interests people. Finds solace in Sunday edition newspapers and philosophical content. Passionate about things that bring a sense of escapism especially fictional content.



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