Bella Hadid to be a new face of Swarovski
Swarovski has unveiled a brand-new marketing campaign starring stick insect Bella Hadid such as a chain of snap shots aimed to seize “the transformative and flexible nature of Swarovski Crystals”.
Created through innovative director Giovanna Engelbert and photographed through Mert Alas and Marcus Piggott, Hadid is focused as the foundation of the marketing campaign, which regarded to undertake a “multidimensional attitude of a sparkling style mentality”.
Utilising distinct shade themes, every portrait aimed to seize a distinct essence to the jewelry displayed.
For the yellow frame, for example, the emblem was hoping to seize active properties, even as the crimson hue regarded to show an extra bubbly, girly aesthetic.
In a release, Engelbert stated of the marketing campaign: “Bella Hadid sums up the individualistic and transformative mind-set of a brand-new worldwide generation.
She is a multifaceted man or woman who evades the bins of guidelines and conformity. She is going from sporty to glamorous even as last the identical woman – the identical Bella – with self-belief and authority.”
Engelbert continued: “In that sense, she conveys the values of Swarovski to perfection. Today, crystals are a dynamic a part of our normal wardrobe: a manner of accentuating your person fashion in a manner that may be as informal as it could be elaborate. Bella is the poster woman for this kingdom of mind.”
Edited by – Vanshika Sahu
Published by – Mohd Faizan