Browsing: Influencer marketing

Amazon announced the launch of ‘Amazon Live’ this Friday. A live streaming shopping concept, Amazon Live will allow buyers to shop in real-time as their favourite influencer goes live on Amazon.

The Internet introduced the phenomenon of digital marketing. When it became more manageable, it started to influence buying and selling decisions of consumers.

Creative strategies in advertising shape the campaign. Therefore, businesses need to focus on the proper process in order to achieve…

In this age of growing market competition, businesses must use the correct marketing strategy to succeed. Over the past few…

Before the rise of the internet, marketing strategies were limited to TV commercials, celebrities, offline forms of media, and word…