After numerous years at the top as India’s largest valuable brand, HDFC Bank has surrendered its number one position to TCS.
Tata Consultancy Services (rated at US$45.5 billion) is the new number one extensively valuable Indian brand, asserting the main spot from HDFC Bank (at no.2, $32.7bn), which occupied the position since the first ranking in 2014. Pertinently, TCS, in a first, also wrecked into Kantar’s top 50 listing of global brands disclosed ahead this year.
TCS, Infosys, and India’s top lenders monopolized the chronicle of most productive brands in 2022. New-age startups, from Flipkart and BYJU’S to Swiggy and Zomato, made their existence felt too.
TCS’ brand value rose 212% between 2020 and 2022. The corporation ascended two positions in the ranking to attain the number 1 position that was held by HDFC Bank since 2014
Incidentally, TCS also appeared as the top percent brand in Kantar BrandZ multinational list this year. Not to be vacated far behind, HDFC Bank ranked number 2 in the overdue Indian ranking, with a brand valuation of $32.75 billion.
Additional banks in the top 10 were State Bank of India (at number 6), Kotak Mahindra Bank (number 8), and ICICI Bank (number 9), with respective brand valuations of $13.63 billion, $11.9 billion, and $11 billion.
The current economy promotes in the top 75
The total brand value of the top 75 Indian brands stood at $393.3 billion, symbolizing 11 percent of India’s GDP ($3.5 trillion). Since 2019, this value has thrived at a CAGR of 35 percent.
Many new-age tech startups and unicorns made it to the top 50 of this. These accommodate Flipkart (which declined out of the top 10 this year), Byju’s, Swiggy, Nykaa, Ola, Naukri, Zomato, OYO, Dream11, Razorpay, and Paytm. “These brands are taking advantage of expanding role in India’s economy, catering to household needs as well as those of international customers.
As India marches towards the goal of a $5 trillion GDP, Indian brands have an alternative to both participate and drive this improvement by imitating their transformational conception,” Kantar amplified.
The superiority of IT and tech-related brands in the India list is a bright contrast to that of Europe, where luxury and banking brands monopolize. In Latin America, meanwhile, beer brands led the list.
While the post-COVID recovery for India has been sharp, Kantar warned that “there are extensive short-term challenges to endure, with the long-term consequences of the pandemic element compounded by the war in Europe and surging inflation.
If Kantar’s Brands India Top 75 brands news is anything to go by, the country’s operating brands have hopped back from the pandemic obstacle to improve their brand value cumulatively by an extraordinary 35% CAGR since 2020 when the coronavirus knocked.
According to the report, India’s top 75 brands are worth a combined $393 billion, comparable to 11% of India’s national GDP
The top 75 listing outlines brands from a total of 23 categories, containing 14 new brands across online gaming, education, apparel, and real estate, underlining the vitality of India’s economy and its assortment.
Main newcomers to the ranking entail Vi (at #15 with $6.5bn) that constituted a union between Vodafone and Idea, Byju’s (at #19: and $5.5bn), and Adani Gas (at #21 with $4,5bn).
Technology and banking brands account for over a companion of the total value. Six B2B tech brands and 11 prospect Tech brands endorse 35% of the total value of the scale, evaluating India’s tech renaissance.
Overall, B2B brands (tech and payments) are on average nearly three times as valuable as B2C brands, indicating the fact that multiple the B2B brands play on the global stage while B2C is more attentive to the domestic market.
Insurance brands have also played a key role and accomplished as well as the pandemic multitude priority to the consumer’s necessity to preserve life and health, while telecom brands also seized full purpose of growth opportunities as everything started online, from education to work to gatherings.
| Rank | Brand | Category | Brand Value 2022 (USD mil) |
| 1 | Tata Consultancy Services | Business Solutions & Technology Providers | 45,519 |
| 2 | HDFC Bank | Banks | 32,747 |
| 3 | Infosys | Business Solutions & Technology Providers | 29,223 |
| 4 | Airtel | Telecom Providers | 17,448 |
| 5 | Asian Paints | Paints | 15,350 |
| 6 | State Bank of India | Banks | 13,631 |
| 7 | LIC | Insurance | 12,387 |
| 8 | Kotak Mahindra Bank | Banks | 11,905 |
| 9 | ICICI Bank | Banks | 11,006 |
| 10 | Jio | Telecom Providers | 10,707 |
At a moment when a prevalence of lenders is moving slow on corporate loans due to their acknowledgment and capital results, HDFC Bank is striving to enlarge its corporate loan book through refinancing.
The bank had noted a total capital sufficiency of 15.6% with the core tier-I factor at 13.6% as of 30 June this year. HDFC Bank corporate loans rose 20% to Rs 1.25 lakh crore in the financial year 2016-2017.
The bank also has inadequate non-performing investments and the gross non-performing assets as a proportion of total loans and progress rose to 1.24 percent at the end-June, from 1.05 percent in end-March.
Nonetheless, the asset integrity of the bank crumbled because of susceptibility to one account observed under the defaulting and bankruptcy code. HDFC had an exposure of Rs 909 crore to one of particular accounts.
HDFC Bank’s fiscal first-quarter net revenue rose to Rs 3,894 crore for the April-June section of FY 2018 as correlated to Rs 3,239 crore a year ago in the same period.
Meanwhile, TCS’s fiscal fourth-quarter net profit fell 2.5 percent on quarter to Rs 6,608 crore from Rs 6,778 crore in the last quarter last year.
The company also dissatisfy on the operating margin front, with the fourth quarter EBIT margin reported at 25.73 percent in the quarter ending March 31, falling from 26 percent in the quarter ending December 31.
