Mamaearth is a start-up in India that was founded in 2016. The company produces and sells organic products for babies and mothers.
At first, The company struggled to make a name for itself in the market but over the past few years, Mamaearth has become one of the top organic brands in India.
Today, Mamaearth is a top organic brand with a loyal customer base all over the world.
Founders of Mamaearth:
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Mamaearth is an Indian Organic brand that was started by entrepreneurs, Varun Alagh and Ghazal Alagh in 2016. They had a strong desire to start their own business while working in a corporate job.
Both of them were very passionate about creating a product that was safe for the families and would love the product while using them. They did a lot of research on organic products and it was then that they decided to create skincare products that are made of natural ingredients.
The idea of the company came about after having their first child and they couldn’t find any organic products on the market for their child’s safety, it was then that they decided to start their own company and create safe, toxin-free products for babies and mothers.
Journey of a Startup that became an established Brand in the Organic Skincare Industry:
Mamaearth’s journey began when the founders quit their corporate jobs to start their own business. Firstly they did a lot of research on organic products before coming up with an idea.
They decided to create a line of skincare products made from natural ingredients.
They both started with just two products, one is a body lotion and the other face cream. They sold these products on various social media handles like Facebook and Instagram and their own websites.
At first, they faced quite a lot of challenges like low sales, high shipping costs, and return sales.
But however, over the years they did not give up and continued to work on their passion and goal. After a few months of struggle, it took a turn for Mamaearth.
Sales started to increase and they were also able to reduce their shipping costs. Positive reviews started to pour in from customers. This helped them to attract more customers and also grow their business.
Today, Mamaearth is one of the leading organic brands made in India which offers a wide variety of products including body lotions, face creams, hair care products, and also baby care products.
The products are available both online and offline according to the convenience of the customer. The startup has come a long way from being an unknown startup to a top organic brand.
Mamaearth’s Business Model:
Mamaearth follows a direct-to-consumer(DTC) business model which means selling the products directly to customers through websites and through retail stores. Mamaearth doesn’t use any distributors or wholesalers. This will help to keep the costs low and also offer their products at a competitive price.
Mamaearth’s future plans:
Mamaearth plans to continue to widen its range of products and reach more customers both in India as well as internationally. They are also in the process of launching a new line of products for men. They are planning to open their own stores in the future.
Mamaearth’s mission is to provide safe and natural products for women and families:
The brand started with just two products that are a face wash and a body lotion. After their initial struggle, they quickly gained popularity for their effective and safe products. Today, the company has over 100 products that are available both online as well as in stores across India. The brand has even expanded with baby care, hair care, men’s grooming products, and so on. It is one of the leading organic brands now in India and has even planned to expand internationally. The founders credit the success of the brand to their focus on quality products and also customer satisfaction. They are constantly innovating and also expanding their product range to meet their customer needs.
Mamaearth’s some of the most popular products:
Image Source- Google
Some of Mamaearth’s most popular products are their face wash, body lotion, baby care products, hair care products, and men’s grooming products. Today customers love the brand for its effective and safe products.
Mamaearth, the startup is constantly innovating and widening its product range to meet the needs of its customers. It is one of the best examples of how a small startup can make it big in a world of business where there is so much competition.
