Apple CEO Tim Cook did a business meeting with Mukesh Ambani in his house “Antilia” and later met with different celebrities at an event in his new Apple store in Mumbai.
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Apple Retail Store in India
The launch of the first Apple store is in Mumbai today (Monday), for which Apple CEO Tim Cook will be present there. He visited Mukesh Ambani’s home and later on had Vadapav with Bollywood Actress Madhuri Dixit. Apart from this he also met top businessmen and celebrities, one of them was the CEO of TATA SONS N. Chandrasekaran. Tim Cook reached India on Monday because the company is set to open its first retail store in Mumbai on 18th April 2024. Apple BKC Store had a private event on Monday and will open for customers from Tuesday onwards. According to the reports, Tim Cook will meet our Honorable Prime Minster Narendra Modi in Delhi.
Image Source : Business Today
BKC Architecture
Apple BKC have focused more on building environment friendly architecture. Its designing is one of the world’s most energy efficient, with a dedicated solar array and zero dependent on fossil fuels for store operations. The store is operationally carbon neutral, which will run on 10 percent renewable energy. Apple BKC ceiling is made up of wood with triangular handcrafted texture, reflecting th e unique geometry of the store. Huge pillars are built to make atmosphere more airy.
Mumbai’s Apple store is located at Reliance Jio World Drive mall, covers an area of 20,800 square feet, larger than the planned Delhi outlet. The area is taken at lease for 133 months and the amount of rent charged will be Rs42 Lakhs which is nearly similar to Delhi’s outlet.
Image Source: Business Today
Benefit for the Customers
Apple have not just focused on hardware but also in services which plays important part in its revenue. On the second floor of the store, they have developed Arcade and Music area where customers can learn more about Apple services.
Unlike other stores, they don’t want its customers to wait for long duration for billing purpose. The staff in the store will be carrying mobile payment terminals where payment can be made through debit or credit card as well as through UPI and assist customer in completing their purchase wherever they may be in the store.
Image Source: Business Today
At Apple stores customer can feel, touch and experience various devices that will be present there without any hesitation and for whatever time they want. No staff can forbid them from using even if they don’t want to buy them. No one from store can pressurize customer or make him/her feel bad. Beyond products, these stores act as a customer service touchpoint, and a community centre for consumers.
Customers can also take advantage of online delivery services and also have pick up option which means we can place order online and later carry the product from the store. Customers will also get support from the experts.
The store will have more than 100 employees who will be ready to provide their customers services in more than 20 languages.
