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The Program of Subscription
The owner of X, formerly known as Twitter, Elon musk, has stated that journalists and news organizations can partake in the ad-revenue sharing program of X.
This news comes after a week of Musk sharing his plan of removing headlines from news articles, but keeping the featured image on the links.
This idea comes with the theory that people will be encouraged to write something along with the post that they will share and eventually will consider X’s premium subscription ( formally known as Twitter blue )which allows a user to share on the platform with the limitation of words exceeding up to 25,000 characters.
The Benefits and Criteria of Enrolment
This offer benefits, news, organizations and journalists to partake and subscribe to the premium subscription. Hence, motivating them to directly post their news articles or breaking events on the platform itself, rather than a short description and a hyperlink to the article.
Elon Musk posted last Tuesday (22nd of August, 2024), inviting journalists, who want more freedom to write and higher income, to publish directly on the platform itself.
In order to take advantage of this ad revenue sharing program, there are certain criteria to be met:
- X’s premium subscription
- A stripe payment account
- 5 million views.
- Three months on the platform
In the initial weeks of August, several creators received an amount from rolling in the ad-revenue sharing program. The amount ranged around a few thousand dollars.
The Perfect Strategy
It can be concluded from Musk’s decisions and actions that it is a marketing move to generate the overall revenue of X’s itself by inviting journalists and news organizations with them, bringing their audience on the platform.
This decision may also come as a means of crisis management since in the past six months, Elon musk’s reputation took a hit after the limitations of posting to the audience and laying off workers from Twitter all around the world. The branding of Twitter to X was also not taken positively by the audience.
This resulted in the criticism of Elon‘s policies and his attitude towards his co-workers and thereby increasing workplace fear among the existing employees. Many of those employees reported that they were afraid to go to work as they did not know if they would get fired today or in the coming days.
However, it is indeed a smart move since most of the world’s politicians and people all around the world express their political agendas and reporting of incidents on the platform already. Therefore, to have the news organizations publishing the complete and the entirety of their content on the platform will make it easier for the audience to access and manage their topics of interest.
Elon’s Vision of X
It is clearly visible that slowly X is now evolving into a direction where it is basically a super app for all purposes which was stated by Elon musk to be the future of Twitter, when he took over as the CEO.
His vision includes transforming X into a comprehensive services platform by integrating banks and payment systems. The work in this direction has already been started since it has already gained a license of money transmission in four US states.
It is possible that in the near future, massive updates shall roll out that will include integration of ticket booking, online payments, paid content and many more.
