From being one of the greatest Pop Stars of her time to now being the founder of her globally successful brand Rare Beauty, Selena Gomez has done it all. With her products being sold out in every store that she sells, we can see her customers surely ‘Can’t keep their hands to themselves’
Source: Hello Magazine
On June 15, Rare Beauty made its debut in the Indian Market. The products now available at Sephora stores, went live on Sephora.nnow.com at midnight. The site did ended up crashing for a while due to the huge amount of traffic therefore several users were disappointed to find out that several products from the cosmetic line were sold out by the time they were able to access the website again. For starters, The brand’s viral Pinch Tinted Lip Oil was sold out within 15 minutes of it going live on the website.
The in-store competition was no less. Make-up enthusiasts lined up all morning just to be able to test the products from the brand. All in all, no matter online or offline one thing we can see across all platforms is the amount of excitement and hype amongst the customers. Let us discuss what makes this brand so special but first, let’s take a look at their origin and background.Â
Source: Sephora’s website
Rare Beauty is an American cosmetics company founded in 2019 inspired by her 2020 third studio album, Rare. The company went live on September 3, 2020, exclusively through their official website and in Sephora stores in North America. Since then it has been available to countries in Europe, Asia, the Middle East and now India.
What makes the brand special and loved by its customers is its aim to create and implement change. Rare Beauty wishes to break down unrealistic standards of perfection. The brand wishes to promote one’s uniqueness instead of hiding it under makeup. It wishes to create makeup a source to showcase beauty instead of using it to hide one’s individuality. What’s also interesting is that since Selena herself struggles with lupus, the little sphere in the packaging is supposed to make opening the bottle a bit easier for people struggling with the same difficulty. We can surely see the vision and mission that the brand wishes to communicate to the world. That being said let us talk about some of the viral and iconic products from the brand.
Source: Pinterest
Rare Beauty Soft Pinch Tinted Lip Oil (Rs 2,400)
It consists of a jelly formulation that later on transforms into a lightweight oil, glossy but minus the stickiness. The lip oil surely is a dream of every makeup enthusiast in a bottle. A non-sticky yet glossy lip is a dream come true. Made with jojoba and sunflower seed oil, it instantly hydrates and nourishes the lips leaving a beautiful tint on the skin.
Source: Pink news
Rare Beauty Soft Pinch Liquid Blush (Rs 2900)
The lightweight liquid blush indeed blends like a dream. The blush from the line has been more popular on social media than most of the influencers out there. Trust me, this product has a fan following of its own. Infused with long-lasting colour pigments, a little for sure goes a long way.Â
Source: Harper’s Bazaar
Rare Beauty Liquid Touch Weightless Foundation (Rs 3900)
For starters what gives the Indian Audience a sense of relief is the shade range of the line. With a total of 48 shades curated by the brand for every skin tone, your skin surely won’t feel left out. With a long-lasting nature of the foundation, it also has a serum feel to it making it lightweight and not cakey.
Source: The Hindu
Rare Beauty Perfect Strokes Matte Liquid Eye Liner (Rs 2700)
With only one shade of eyeliner, it sure seems limiting but trust me it’s not. The smooth formula glides on like a dream and leaves you with that perfect stroke of liner that we all have been trying to achieve for ages. My hand might even fall off at this point with the number of attempts I’ve made to achieve that perfect liner, But no more. The liner is surely no less than a superhero.
Source: Kosmetista
I believe with all that I can surely conclude that Rare Beauty is surely the brand of our dreams. It surely is a little on the pricy side but well if you can afford then don’t forget to get your hands on their products.
