Creativeland Asia Network Ltd., a dynamic and innovative advertising services agency based in the vibrant city of Mumbai, has taken a bold leap forward into the international content production market. Through its subsidiary, Creativeland Studios, the company has successfully acquired a commanding 62% stake in Creators Inc., a London-based production company that has garnered accolades for its outstanding work in the industry.
The acquisition, valued at a remarkable sum exceeding £3 million (₹30.9 crores), represents a significant milestone in Creativeland Asia Network’s journey, marking its grand entrance into the global long and short content production arena.
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Creativeland Studios, an exciting and visionary division launched by Creativeland Asia Network, is poised to redefine the landscape of long and short-format cinema and TV content production. Drawing on its extensive expertise and passion for storytelling, the studio has honed its craft in making, producing, and distributing an impressive array of films, documentaries, television series, and audio content. With a steadfast commitment to creativity and innovation, Creativeland Studios has quickly emerged as a leading force, known for its ability to captivate audiences with compelling narratives that transcend boundaries.
The portfolio of Creativeland Studios shines brightly, showcasing an impressive collection of ten active advertisements, each embodying the studio’s unwavering dedication to excellence.
As a testament to its dynamism and ambition, the studio has two captivating titles currently in production and an exciting pipeline of over 50 upcoming projects eagerly awaiting their turn to captivate the hearts and minds of viewers worldwide.
Through meticulous attention to detail and a deep understanding of the evolving needs and preferences of modern audiences, Creativeland Studios stands as a testament to the boundless creativity and untapped potential within the realm of content production.
In Creators Inc., Creativeland Asia Network has discovered a kindred spirit—a London-based production house that is renowned for its ability to bring visionary ideas to life.
Founded by the visionary Jani Guest, Creators Inc. has masterfully harnessed the combined expertise of award-winning industry specialists from the realms of advertising, film, and television.
Collaborating with visionary directors such as Guy Ritchie, Cary Joji Fukunaga, Sarah Gavron, Philip Tarantini, Colin Tilley, Mark Osborne, and many more. It has earned a well-deserved reputation as a powerhouse in the production market, thriving across various formats and genres.
The strategic partnership between Creativeland Studios and Creators Inc. promises to be a match made in creative heaven—a harmonious union that melds diverse talents, perspectives, and experiences into a potent force that is destined to reshape the industry.
This collaboration will not only enhance the global reach of Creators Inc. but also accelerate the development and production of impactful stories that are designed to entertain, move, and drive positive change.
The synergy between these two visionary entities is a testament to their shared commitment to artistic excellence and the power of storytelling as a transformative medium.
The timing of this acquisition couldn’t be more propitious, as the Indian advertising market is experiencing a period of unprecedented growth and opportunity. According to the esteemed report titled ‘Global Ad Spend Forecasts’ by Dentsu, India is set to witness a staggering 15.2% increase in advertising spending in 2023, followed by a projected growth rate of 15.7% in 2024.
These remarkable figures firmly establish India as the market with the highest ad spending growth rate in the world. The Indian advertising industry had already achieved an impressive growth rate of 16% in 2022, a testament to the vibrant and dynamic nature of the market.
In stark contrast, China’s ad spend growth rate for 2023 is forecasted at a modest 4.0%, with a slight increase to 5.4% the following year. Globally, ad spending is projected to grow by approximately 8.7% in 2022, highlighting the robustness and potential of the advertising industry on a global scale.
Against this backdrop, the acquisition of Creators Inc. positions Creativeland Asia Network in a unique position to seize the vast opportunities within the Indian advertising market while further expanding its footprint in the international content production sector.
As the Indian advertising market continues its upward trajectory, it is projected to reach a staggering market size of $11.1 billion in 2022. This growth will be primarily fueled by the exponential rise of digital advertising, which is expected to expand by a remarkable 31.6%. Simultaneously, television ads are projected to experience a healthy growth rate of 14.5%. These statistics reflect the immense potential and lucrative prospects that lie within the Indian advertising industry, particularly in the rapidly evolving digital landscape.
The acquisition of Creators Inc. by Creativeland Asia Network is not merely a strategic move but a transformative step that cements the company’s position as a trailblazer within the advertising and content production realms.
By harnessing the combined talents, resources, and synergies of Creativeland Studios and Creators Inc., the conglomerate aims to create a captivating array of high-quality content that resonates deeply with global audiences.
This partnership signifies Creativeland Asia Network’s unwavering commitment to bridging the gap between brands, content, and talent, leveraging a consolidated platform that delivers immersive and impactful experiences to audiences worldwide.
As Creativeland Studios and Creators Inc. embark on this thrilling journey together, the advertising and content production landscape can anticipate a revolutionary fusion of creativity, innovation, and impactful storytelling.
The stage is set for an extraordinary collaboration that will redefine the boundaries of the industry and inspire positive change. With an insatiable appetite for engaging and immersive content, coupled with the remarkable growth prospects of the Indian advertising market, Creativeland Asia Network is primed to leave an indelible mark on the global stage, forever altering the way we connect, inform, and entertain through the power of captivating content.