Burger King’s quirky campaign in collaboration with Hrithik Roshan was based on ambush marketing
Burger King India’s advertisement, in which they pranked actor Hrithik Roshan, has gone viral on social media. The burger franchise only needed a well-timed Rs.50 Stunner Menu banner behind an unsuspecting Hrithik. The Ad Poster and a humorous “How we did it!” video had everyone in splits. The jugaad ad features Hrithik coming out of his vanity truck and posing for the paparazzi. The actor was “oblivious” to the fact that a billboard was positioned behind him, giving the impression that he was endorsing the “Rs 50 Stunner Menu.”
Hrithik Roshan’s response and audience reaction
Hrithik added to the ad’s intrigue by posting a YouTube clip of it on his Twitter page. He commented with a zinger “This is not done”. Many people felt it was a genuine protest by the actor against the brand’s “wrongdoing.” Consumers, as well as some well-known brands, were quick to join the fun marketing campaign. “Brands posting in comments is the real jugaad,” Swiggy India stated in the comment section. “Free commercial ka pata nahi,” Amazon Prime interjected, “but free entertainment kaise dena hai, woh humein definitely pata hai.”
The #Ekdumpachaas Campaign
Burger King India has also created three television commercials pranking Hrithik Roshan. All these ads caught him by surprise and exploited his responses to sell their everyday Rs.50 Stunner Menu. Burger King, in their defense, claims that the Rs. 50 Stunner Menu offers exceptional value and they had no choice but to lure Hrithik into creating material for them. The brand offers a variety of food styles and flavours for everyone with the Stunner Menu, which includes burgers, wraps, volcano, and more, all for a nominal Rs.50. The Stunner Menu also offers a variety of chicken dishes, all at Rs.70. Aside from the TV commercials, Burger King’s jugaad on Hrithik Roshan will include amusing Gifs, Memes, and more.
What is Ambush marketing?
Ambush marketing is a strategy to advertise one’s product or brand after hijacking an event meant for other purposes. It’s a marketing strategy that entails riding on the backs of a significant event or campaign without actually paying for it. It is one of the best but controversial ways to draw viewers’ attention. And the pretense of ambush marketing is what Burger King did. The brand has always strived to opt for unique advertisements to catch the eyes of people in a world brimming with advertisements. Their attempt at faking ambush marketing, though, was clearly obvious to viewers but it wittingly got the point across and successfully trended on multiple media platforms.
