Luxury fashion brand DIOR, under the umbrella of LVMH, has announced the launch of a new exhibition titled ‘Mul Mathi’ that showcases the works of prominent Indian artists Madhvi and Manu Parekh.
The exhibition is a continuation of DIOR’s longstanding tradition of collaborating with fine artists to explore new techniques and materials and push the boundaries of fashion.
With over 75 brands in its portfolio, including renowned names such as Louis Vuitton, Givenchy, Bulgari, Sephora, and Dom Perignon, LVMH is the world’s largest luxury goods company, known for its commitment to craftsmanship, innovation, and sustainability. DIOR is headquartered in Paris, France.
It’s no secret that the brand has roots in India, in the 1950s, Christian Dior created an Indian culture-inspired collection. It featured the country’s inclination towards vibrant colours and textiles. The collection aptly reflected and presented Indian culture.Â
The exhibition was launched on the evening of March 29th, 2024, and was attended by prominent art connoisseurs, including young and discerning art collectors Abeer and Aashna Abrol, accompanied by their father Vivek Abrol.
The attendees sipped cocktails and engaged in meaningful and fun conversations while enjoying the rich cultural experience.
The art exhibition was a mesmerizing experience for the visitors, who were transported into a world of intricate designs and patterns. The collection of artworks on display was inspired by the traditional art form of ‘Chitra-Sutras,’ which involves the use of fine lines and geometric shapes to create stunning images. The exhibition showcased a diverse range of paintings, sculptures and installations created by established and emerging artists, each with their unique style and approach to art.
Mul Mathi: –
The ‘Mul Mathi’ exhibition showcases a diverse range of artworks that blend traditional techniques with contemporary sensibilities. Art enthusiasts and critics have praised the exhibition for its vibrant and energetic depictions of everyday life, ranging from abstract compositions to figurative portrayals.
The exhibition is a testament to DIOR’s commitment to celebrating India’s rich cultural heritage and fostering collaborations with local artists and designers. Young art collectors, such as Abeer and Aashna Abrol, are also contributing to the cultural landscape of India by promoting cultural exchange and supporting the country’s fast-growing development.
Abeer’s efforts to promote cultural exchange while obtaining his Master’s degree from Sotheby’s Institute of Art in London and New York demonstrate the importance of instilling a love for art in the youth. As the next generation of art patrons, they have the potential to build a legacy that ensures the preservation and continued appreciation of art in India.
The launch of ‘Mul Mathi’ is an exciting development in the world of fashion and art, showcasing the intersection of fashion and culture. The exhibition highlights the importance of celebrating diversity and cultural heritage in the fashion industry and encourages further collaborations between fashion brands and local artists. ( Mul Mathi )
In addition to the ‘Mul Mathi’ exhibition, Dior has also recently hosted its first-ever fashion show in India. The show, titled “Dioramour”, was held on March 25th, 2024, in Mumbai, and showcased Dior’s Spring/Summer 2024 collection. The collection featured an array of vibrant colors, playful patterns, and intricate embroideries, drawing inspiration from the rich cultural heritage of India.
Dior’s recent foray into India highlights the growing importance of the country’s luxury market and its growth potential. As more and more luxury brands look to expand their presence in India, collaborations with local artists and designers, as well as a commitment to sustainability, will be key to their success. ( Mul Mathi )
