Italian Luxury Brand’s New Launch For India: The Bvlgari Mangalsutra


The well-known Italian luxury jewellery brand Bvlgari launches its exclusive statement neckpiece, the Bvlgari Mangalsutra.

Bvlgari, the Italian luxury brand famous for its jewellery, watches, and other accessories, recently announced Priyanka Chopra Jonas as its global ambassador for luxury jewellery. 

Priyanka Chopra Jonas knows a great deal about lavish Indian weddings and our diverse culture, considering that she hosted a magnificent event in Rajasthan.

Her nuptial ceremonies occurred in Rajasthan’s grand Umaid Bhawan Palace as she got hitched to the American singer Nick Jonas

This new alliance has already developed a unique and quirky statement necklace yielding a modern interpretation of the traditional Indian piece. As the newly appointed brand ambassador of the brand, Chopra Jonas is endeavouring to revamp the mangalsutra.

Mangalsutra is considered a holy chain that symbolises the bond of Shiv (husband) and shakti (wife). It represents the love and devotion of the relationship. 

The Bvlgari Mangalsutra  

The new launch goes by the name ‘Bvlgari Bvlgari necklace on the brand’s official website. The delineation encompasses a round diamond pendant in the centre, escorted by two rings of black onyx on either side.  

The chain comprises 18 karats yellow gold, pave diamonds and dotted with beads of black onyx. The rocks are enclosed in the double logo gold rings, representing the brand name, ‘Bulgari Bulgari and ‘B.zero1’.  

The necklace is priced at 3,49,000 INR and is available online and in retail stores as well. They launched it on September 1, 2021, during an online display in the presence of Mauro Di Roberto, managing director of the jewellery business unit at Bvlgari, and the brand’s global ambassador, Priyanka Chopra Jonas. 

What The Brand Has To Say? 

In a press release, the brand claimed the piece to be a perfect marriage between tradition and contemporary, bridging a meaningful relationship between the local cultural traditions and modernity.  

On the occasion of the commencement event, Roberto said, “Since our reemergence in the Indian market in 2014, we have been even more fascinated by the ethnic traditions of India and the deep-rooted role of jewellery. We have carefully put several years into designing our interpretation of the mangalsutra for the modern Indian woman, who carries this piece as one of the most important jewellery she wears”.

“We have worked in close vicinity with our team in India and Priyanka Chopra Jonas to ensure the necklace goes with the customs and lifestyle of the modern bride (she can wear it conveniently to every place with every outfit)”. 

On being asked, Chopra Jonas responded by saying she wears her mangalsutra whenever she feels like addressing it as an emotional call.

She said she wears it with everything, dressing it up or dressing it down, suggesting it as one of the most versatile additions to her jewellery collection right now.  

Fashion Statement 

Fortunately for all the fashionistas, the launch has come about just in time for the rework. The Bvlgari mangalsutra is a stunning and contemporary silhouette styled with Indian and Western wear for absolute sophistication.  

The piece instantly adds modesty and elegance to your look, and the tones blend well with your outfit. One can never go wrong with the classic choice of a saree and the Bvlgari necklace to accentuate the look.  

Priyanka Chopra was flaunting the mangalsutra on her latest cover photoshoot for Vogue IndiaWhile some people loved the jewellery, it offended a few netizens who call it a symbol of patriarchal oppression

Divya Shit
Divya Shit
Hi, I am an experienced content writer with an elaborate history of working in entertainment, health, technology, politics, and business. I did not choose this profession as much as this profession chose. I used to wonder what I was passionate about, never really got an answer until one day when a friend pointed out how much passion and energy I bring to the table when I write. I used to write for my school magazine and help my friends with their essay competitions; also, does journaling my entire life count? I don't believe in writing to achieve business goals, I love to write, and I put my soul into every piece I create; therefore, I choose topics that truly intrigue me. Being a writer, I understand how important it is to pen down the thoughts so that people reading them can honestly acknowledge your thought process. I work around that goal, and I try to help people tell the world their story excitingly and interactively.



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