Companies are putting their best foot forward to accept recent trends of sustainable and renewable sources. While there had been many companies that allowed discounts on the return of used and unused clothes, some of them have joined the race now. One such company is Decathlon.
Comprehending the reverse shopping
In order to become more sustainable, we need to understand the necessity that has always been there. The trend of using and reusing anything already available to us for the greater good of the environment is not new but has been renewed.
This trend of accessing and consuming anything repeatedly for a healthier environment has made its way back into people’s lives as a trend.
The modernity of the world produces everything as a consistent trend to engage people to provide a means to their needs. And we need a sustainable trend.
Reverse shopping is one of those trends that will never grow old and unnecessary. It is the need of the hour and would always supplant a safe means for the environment.
Through reverse shopping, we can understand the concept of return and reuse through methods of refurbishment.
It is when people bring back the used or unused products bought from the company, and the company renews them and sells them methodologically while the product is still under warranty.
Once criticized, now appraised-the Decathlon
The Decathlon was initially criticized for its operations in Russia amidst the Russia-Ukraine war. Now the company is back in the headlines for turning heads with its approach to reverse shopping.
The sports brand has now reversed its name to ‘Nolhtaced’ to promote reverse shopping in three Belgian cities. The need to do so is not only to be appreciated by those who opposed its initial delay in shutting operations in Russia but to help people who do not want or need the product.
The approach is admirable, not only for those who cannot purchase it directly but also for those who have products from other brands.
The reverse shopping criteria of Decathlon insists on renewing sports products from other brands and selling them. The campaign is a step towards businesses working together as a unity towards the betterment of society and the environment alike.
Sustainability and the campaign
The degrading condition of our ecosystem not only calls for a sustainable technique for the production of goods and resources but also for their maintenance.
In order to do so, we need campaigns like the one initiated by Decathlon, whose main agenda is renewal and reuse. They have welcomed customers of other sports companies and allowed them to join their campaign for the greater good.
Sustainable goods produce and provide a sustainable method for products in their making and marketing. Decathlon, through the reversal of its signboard, has put its foot forward in the best way possible for the sustainable campaign.
We, as a community of consumers, should be an enthusiastic part of it and help it grow. As it is restricted to Belgium right now, we should be ready at the time it reaches us.
