Nykaa is an online beauty product store across India. The birth date of this women’s secret beauty maker is 2012.
Falguni Nayar, the founder of this company, put ample options of products with reasonable charges.
This fashions e-commerce forum raised $25 million in March 2020, and currently, it values at $1.2 billion.
Nykaa is an online beauty and fashion-e-commerce platform across India. Falguni Nayar, the founder of this dreamy company, was established in 2012. Nykaa is the place where Indian women can find out their inner shine with wellness.
This organization continuously extends their hands to aid women with products, tools, content, or services. In March 2020, it raised $25 million and currently, it values at $1.2 billion.
Bollywood celebrities such Alia Bhatt, Katrina kaif, Janvi Kapoor are added to this forum by the company investors.
This time, Nykaa gives birth to more than 55 retail stores. Additionally fulfils almost 1.5 million orders per month.
Recently, Nykaa has its stores in three formats- Luxe, On Trend, and Kiosks. Nykaa’s, Luxe stores features are surcharger and luxury brands like- Estee Lauder, Dior, Huda Beauty and M.A.C. Cosmetics and an extent of others.
The forum also provides an extent of grooming items for men listed on the Nykaa Man website and app and the Nykaa network. Nykaa is an online circle for beauty lovers.
Tagline, Slogan and Logo:
The tagline of this beauty company is ‘Your Beauty, Our Passion’. Nykaa had a partnership with Peanut Butter; another slogan was by their side, which is ‘Beauty Anytime, Anywhere’.
Nykaa’s Marketing Strategy:
This company’s marketing strategy is the furthering of its beauty and wellness products. They advertise their products online on several sites, websites, blogs so on. For getting highlighted, they collaborated with Femina to host ‘Nykaa.com.’
Their marketing and content strategy is now nine years old, and it is strong indeed. Therefore, it is one of the most prominent omnichannel beauty players across India.
Falguni Nayar, an M.B.A. graduate from I.I.M. Ahmedabad, decided to work at Kotak Mahindra in banking in a short while following her graduation.
In 2005, she started her journey as the Managing Director at the very same division of the bank.
She was in Kotak Mahindra for about 18 years, amidst which she took the initiative to experiment in other areas.
When the online mode business was not known much, that time she explored her imaginative power along with her passion for makeup and glamour items.
Finally, she combined all her thoughts and unboxed her imagination into reality by establishing Nykaa in 2012.
Latest The Achievement of Nykaa:
This July, the platform stated that it is in-house brand Nykaa Beauty has currently infiltrated into travel care to home necessities, reported by Your Story.
Nykaa has over 5 million active users per month, 70 stores throughout India. Whereas, over 500 brands and 130,000 products available via its website, application and stores as well as the, confirmed by CNBCTV18.
Nykaa Fashion label has moved into the intimate wear category through its brand Nykd, reported by the Economic Times.
Nykaa is searching for I.P.O. by this year ending or upcoming year. Additionally, the holding company of Nykaa has also been altering from FSN e-commerce Ventures Private Limited to FSN e-commerce Ventures Limited with only the filling of the Draft Red Herring Prospectus (DRHP) left on July 26, 2021.
The brand is a way to empower around $539 million, reported after filing the papers with SEBI on August 3, 2021.
Some leading investors of the platform add– Steadview Capital, T.P.G. Growth, and Lighthouse Funds.
This beauty store has stolen most of Indian’s hearts. They have done a tremendous job in the last years, starting from products to their handholding support to build inner confidence with beauty. We the Nykaa lover, will be waiting for more twists ahead.