The Hollywood business mogul is matching up to her sisters Kim and Khloe Kardarshian as she is preparing to launch her own fashion label. The twenty six years old has signed up with Jens and Emma Grade, the couple behind the success of Kim Kadarshian’s successful venture Skims and Khloe’s Good American denim brand.
As mentioned by an insider, all the Kardarshian Jenner sisters have their own visions. They inspire and motivate each other but also offer plenty of advice to each other. Kylie had sold out more than half of her cosmetics and skincare brand, Kylie Cosmetics towards the end of the year 2019. It was sold to the beauty company Coty for US 600 million dollars, which in turn valued the brand to 1.2 billion dollars.
Meanwhile, one of her oldest sisters Kim is also talking to Coty to acquire the minority stake of her beauty business SKKN again.
Hollywood socialite’s attachment towards fashion
The socialite, when she was a teenager had launched a titular brand with her elder sister, the supermodel Kendall Jenner in 2012. The name of the brand was Kendall + Kylie. It was a joint effort with PacSun, but the deal was terminated towards the beginning of this year.
A source from the industry had exclaimed that Kylie was always interested in fashion and now she is strengthening her desire. They also said that she always had a clear vision about her future.
Jenner is said to have taken inspiration from Kim, who is the style icon of the family. Kim had modeled for French Couture Jean Paul Gaultier’s summer campaign, was the new ambassador for Dolce and Gabbana’s latest eyewear and handbag range. Kim has also planned to collaborate with other brands in the near future.
Kim has always been vocal about her style evolution and how it was affected by her divorce with her husband Kanye West. She had also said that Kanye used to give her style tips earlier. Now, the popular socialite is trying to find out her own style and create an impact into the fashion world.
Kylie and her fashion moments
In the month of September last year, the youngest child of the Kardarshian Jenner family marveled the audience by wearing a white short and top at Paris Fashion Week, which drew comparisons of her to Julie Fox. She had worn a plunging gown of Schiaparelli the label’s presentation.
She had also worn a sheer lace catsuit for the Business of the Fashion Gala. In the month of January, the starlet was posted on the front page headlines by wearing a lifelike lion dress to attend the Schiaparelli show in the French capital city. A source had said that the future fashion icon had always received affirmation on what she is wearing and who she would team up with for her appearances.
Jenner’s future cooperation
Her future collaboration with Grades was disclosed by Puck journalist Lauren Sherman. It was speculated that she would introduce a fast fashion brand, but the fashion experts have emphasized that it would not be similar to the China based mega retail brand Shein.
Rather she would produce a collection resembling the quiet luxury nature. One of the fashion industry insiders has also said that Kylie’s brand needs to keep their distance from unsustainable and unethical practices. They have also advised her not to produce an enormous amount of clothing in case of not selling out and that would produce more landfill waste.
